financiallyfitfemales Financially Fit Females

Guiding you through a new chapter and new financial position one step at a time.

How to save $10,000 in a year

64%

Actions driving a more Financially Fit #femalefuture

of Australian women agree they need a better understanding of their financial matters

Building your knowledge on how to grow your personal wealth by saving and investing wisely.

All the ways the 2019 Federal Budget will affect families

Suddenly Single? Your separation guide

51%

How to add value to your home

Divorce and separation: 5 Australian women share their stories

of Australian women feel they have average financial knowledge

Getting to grips with money so that you have a better understanding of your finances to make smart financial decisions.

How to calculate your renovation costs

If you’re going to get fit, you have to get moving. As part of our campaign to drive education and knowledge, we have committed to generating one million actions that build financial literacy.

SAVINGS AND INVESTMENT EDUCATION

NAVIGATING DIVORCE AND SEPARATION

GETTING PAID WHAT YOU'RE WORTH

Financially Fit Females is a campaign focusing on financial equality. It’s our goal to close the financial literacy gap, inspiring Australian women to be wealthy, woke and wise. From getting your superannuation into better shape and improving your knowledge and confidence around money, we want to put female finances on the map and inspire one million actions around financial literacy. Powered by Bauer Media’s leading brands including The Australian Women’s Weekly, ELLE and Australian House & Garden, the Financially Fit Females campaign aims to provide a fairer, better future for women.

Australia’s full-time gender pay gap is

31%

that of men's

"Understanding the power of financial literacy is the first step to creating wealth. The confidence to act on your knowledge is your next important move. It’s never too late or too early to take control of your money."

Women and money: At a glance

canstar.com.au

that of men's

Getting paid what you're worth

Elder abuse is a silent tragedy on the rise

Guiding you through a new chapter and new financial position one step at a time.

29%

savings & investment education

of Australians know the exact value of their superannuation

security4women.org.au

Solid career advice and finance tips you'll actually use

inspiring australian women to be wealthy, woke and wise

ifaa.com.au

Click to find out more

85%

Smart money advice we've learned from cashed-up celebrities

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87%

How to ask for more money at work and confidently negotiate a salary that’s in line with your skills.

Divorced mothers have

Getting Paid What You’re Worth

36%

The most Googled superannuation questions

From getting your superannuation into better shape and improving both your knowledge and confidence around money (forget toned abs, financial literacy is the real core strength to boast about) we want to put female finances on the map and inspire one million actions around financial literacy.

Suddenly Single? Your separation guide

31%

less superannuation than divorced fathers on average

In focus

Take action now: learn more about your finances by reading one of these articles

Divorced mothers have

87%

of women under 35 say they don’t understand basic investment concepts

moneysmart.gov.au

Australia’s gender pay gay explained

NOW

of Australian women think that taking control of your finances is empowering

14.1%

click to view sources

Expert advice on how to make the most of your super in 2019

GET MOVING NOW!

Do you have sexually transmitted debt?

Financial abuse

our activist agenda

The number of older homeless women in Australia has increased by

29%

On average, women's super balances are

Tips for women buying property alone

#StopElderFinancialAbuse

Click on the bubbles to check out articles about maximising super.

of Australian women have either personally experienced financial abuse or know of someone who has

- women earn on average $239.80 per week less than men

14.1%

Savings & Investment Education

35%

- women earn on average $239.80 per week less than men

64%

Financial abuse – using someone’s money and assets without their consent – is fast becoming a silent epidemic. In fact, 60 per cent of Australians are worried that someone they know will fall victim to this type of abuse. The fear is not unfounded. Elder abuse has risen in recent years, doubling over the past decade. A power of attorney authorises another person to act on legal or financial matters on your behalf if you become unable to do so. However, it can also become a licence to steal if not used properly. Power of attorneys are different in every state and have different levels of protection. These need to be standardised. There is currently no system in place to register or track who has power of attorney over who, which means people can be financially abused by the very people who are meant to love, protect and care for them.

Financial Abuse

of Australian women think that taking control of your finances is empowering

If you’re going to get fit, you have to get moving. As part of our campaign to drive education and knowledge, we have committed to generating one million actions that build financial literacy.

85%

Women and money: At a glance

In Partnership with

The steps you can take to help manage and boost your superannuation ensuring a better financial future for you.

Getting to grips with money so that you have a better understanding of your finances to make smart financial decisions.

36%

37%

Powered by all 36 of Bauer Media’s leading brands including The Australian Women’s Weekly, Woman’s Day, ELLE, Australian House & Garden and Real Living, the Financially Fit Females campaign aims to provide a fairer, better future for women.

Are you and your partner financially compatible?

How to boost your super

- women earn on average $239.80 per week less than men

of women are considered financially literate – compared to 50% of men

Only

Financial literacy

29%

Understanding what financial abuse is and the steps you can take to prevent it from happening to you or someone you know.

our partners

So get active! Every article you read, video you watch, information you download or share is a step towards improving your financial fitness.

35%

of Australian women agree they need a better understanding of their financial matters

afa.asn.au

What the 2019 Federal Budget means for you

WHAT IS

CAMPAIGN COVER?

37%

Sign our petition for nationally consistent laws and a National Power of Attorney. Register at ausbanking.org.au/elderabuse

of Australian women think that taking control of your finances is empowering

How to secure your financial future through property

Why financial literacy equals financial independence

in recent years

of Australian women agree they need a better understanding of their financial matters

Inspiring career and finance advice

navigating divorce & separation

Libby Lyons on the gender pay gap

How to ask for a payrise

Your superannuation checklist at every age and life stage

35%

37%

Maximising Super

Australian women share their divorce stories

51%

Financially Fit Females is a campaign focusing on financial equality. Because (call us crazy) we think your finances should be as fighting fit as the next man’s. However, it’s fair to say that currently financial literacy is a crucial missing link that is holding women back from true equality.

The ultimate superannuation refresher

QUIZ: How financially literate are you?

This single mum made $32,000 in 12 months, outside of her salary

of women are considered financially literate – compared to 50% of men

Looking to get ahead and take charge of your finances? Here are a list of resources to help you get started.

In focus

of Australian women have either personally experienced financial abuse or know of someone who has

penda-app.com.au

35%

START GETTING

This is what financial abuse looks like

Click on the bubbles to check out articles about financial abuse.

Your finances after a separation: 5 must-read tips

1 Workplace Gender Equality Agency. 2 Her-Pulse Women + Politics Survey | Bauer Media Story 54 Research, March 2019. All Women 18-64 N=1093. Weighted to Women 18-64 in regional and metro areas. 3 Roy Morgan, 2018. 4 EY Sweeney, Australian Financial Attitudes and Behaviour Tracker (wave 5), March 2017. 5 ‘For Richer, For Poorer: Divorce in Australia’, NATSEM and AMP. 6 'Retiring into Poverty', National Older Women’s Housing and Homelessness Working Group. 7 Household Income and Labour Dynamics in Australia (HILDA) Report, 2018. 8 Australian Securities and Investments Commission’s (ASIC) 2017 Financial Capability Survey. 9 Deloitte Access Economics’ 2018 Financial Consciousness Index.

In focus

maximising super

less superannuation than divorced fathers on average

australianshareholders.com.au

48%

Divorce: 10 most Googled questions answered

In focus

of women under 35 say they don’t understand basic investment concepts

GET MOVING NOW!

Smart money advice from celebrities

of Australian women feel they have average financial knowledge

726,512

Refinancing your home loan

The number of older homeless women in Australia has increased by

In focus

How to reduce household expenses

How to actually save money

FINANCIAL LITERACY

LEARN MORE ABOUT:

in recent years

On average, women's super balances are

Click on the bubbles to check out articles about getting paid what you're worth.

Click on the bubbles to check out articles about savings and investment.

of Australians think they could comfortably retire at 65

How to organise your finances after a separation

Share your story of financial abuse to help others at mystory@bauer-media.com.au

So get active! Every article you read, video you watch, information you download or share is a step towards improving your financial fitness.

MAXIMISING SUPER

FINANCIAL ABUSE

In Partnership with

14.1%

EFFIE ZAHOS Finance Ambassador, Commentator and Financial Literacy Campaigner

36%

~YouGov 2019. *Elder Abuse Prevention Unit Report.

Click on the bubbles to check out articles about financial literacy.

of Australians think they could comfortably retire at 65

48%

of women are considered financially literate – compared to 50% of men

Warning signs of financial abuse

WHAT DOES THE

72,756

eS4W is an alliance of women’s organisations united in the belief that economic wellbeing and financial security are essential for women and will enable women of all ages to have an equal place in society.

Australia’s full-time gender pay gap is

How to consolidate your super

of Australian women have either personally experienced financial abuse or know of someone who has

5 smart money moves

less superannuation than divorced fathers on average

It’s our goal to right some of the current injustices and highlight the reality of female financial abuse and sexually transmitted debt with the overarching aim of closing the financial literacy gap, inspiring Australian women to be wealthy, woke and wise.

of Australians know the exact value of their superannuation

- women earn on average $239.80 per week less than men

48%

Why financial independence is the key to freedom

The number of older homeless women in Australia has increased by

The worst gender pay gaps in Hollywood history

51%

Click on the bubbles to check out articles about navigating divorce and separation.

3 simple ways to stop spending

Australia's gender pay gap explained

87%

superguru.com.au

35%

Divorced mothers have

of women under 35 say they don’t understand basic investment concepts

Ensure you and your family members have a trusted power of attorney to protect their assets in the future.

EFFIE ZAHOS Finance Editor, Commentator and Financial Literacy Campaigner

in recent years

The steps you can take to help manage and boost your superannuation ensuring a better financial future for you.

Actions driving a more Financially Fit #femalefuture

testing

85%

Financial Literacy

of Australian women feel they have average financial knowledge

Australia’s full-time gender pay gap is

of Australians think they could comfortably retire at 65

31%

that of men's

64%

What can you do to help end financial abuse?

What is a Power of Attorney?

35%

Navigating Divorce and Separation

Keep elders' finances safe

Building your knowledge on how to grow your personal wealth by saving and investing wisely.

Understanding what financial abuse is and the steps you can take to prevent it from happening to you or someone you know.

Only

Australia’s full-time gender pay gap is

of Australians know the exact value of their superannuation

How to ask for more money at work and confidently negotiate a salary that’s in line with your skills.