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509,941
The number of older homeless women in Australia has increased by
How to actually save money
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In focus
3
5
In focus
Divorce: 10 most Googled questions answered
2
of Australian women feel they have average financial knowledge
Smart money advice from celebrities
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FINANCIAL LITERACY
FINANCIAL ABUSE
MAXIMISING SUPER
1
In Partnership with
EFFIE ZAHOS
Finance Ambassador, Commentator and Financial Literacy Campaigner
14.1%
So get active! Every article you read, video you watch, information you download or share is a step towards improving your financial fitness.
in recent years
On average,
women's super balances are
LEARN MORE ABOUT:
1 Workplace Gender Equality Agency. 2 Her-Pulse Women + Politics Survey | Bauer Media Story 54 Research, March 2019. All Women 18-64 N=1093. Weighted to Women 18-64 in regional and metro areas. 3 Roy Morgan, 2018. 4 EY Sweeney, Australian Financial Attitudes and Behaviour Tracker (wave 5), March 2017. 5 ‘For Richer, For Poorer: Divorce in Australia’, NATSEM and AMP. 6 'Retiring into Poverty', National Older Women’s Housing and Homelessness Working Group. 7 Household Income and Labour Dynamics in Australia (HILDA) Report, 2018. 8 Australian Securities and Investments Commission’s (ASIC) 2017 Financial Capability Survey. 9 Deloitte Access Economics’ 2018 Financial Consciousness Index.
On average,
women's super balances are
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Sign our petition for nationally consistent laws and a National Power of Attorney. Register at ausbanking.org.au/elderabuse
How to organise your finances after a separation
of Australians
think they could comfortably retire at 65
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1
In focus
29%
Looking to get ahead and take charge of your finances? Here are a list of resources to help you get started.
This single mum made $32,000 in 12 months, outside of her salary
of women are considered financially literate – compared to 50% of men
In focus
penda-app.com.au
of Australian women have either personally experienced financial abuse or know of someone who has
QUIZ: How financially literate are you?
35%
2
6
How to ask for a payrise
Your superannuation checklist at every age and life stage
37%
Maximising Super
The ultimate superannuation refresher
Financially Fit Females is a campaign focusing on financial equality. Because (call us crazy) we think your finances should be as fighting fit as the next man’s. However, it’s fair to say that currently financial literacy is a crucial missing link that is holding women back from true equality.
Australian women share their divorce stories
51%
6
35%
maximising super
In focus
less superannuation than divorced fathers on average
of Australian women think that taking control of your finances
is empowering
5
australianshareholders.com.au
48%
1 Workplace Gender Equality Agency. 2 Her-Pulse Women + Politics Survey | Bauer Media Story 54 Research, March 2019. All Women 18-64 N=1093. Weighted to Women 18-64 in regional and metro areas. 3 Roy Morgan, 2018. 4 EY Sweeney, Australian Financial Attitudes and Behaviour Tracker (wave 5), March 2017. 5 ‘For Richer, For Poorer: Divorce in Australia’, NATSEM and AMP. 6 'Retiring into Poverty', National Older Women’s Housing and Homelessness Working Group. 7 Household Income and Labour Dynamics in Australia (HILDA) Report, 2018. 8 Australian Securities and Investments Commission’s (ASIC) 2017 Financial Capability Survey. 9 Deloitte Access Economics’ 2018 Financial Consciousness Index.
START GETTING
3
- women earn on average $239.80 per week less than men
Your finances after a separation: 5 must-read tips
Elder abuse is a silent tragedy on the rise
Click on the bubbles to check out articles about financial abuse.
of Australian women have either personally experienced financial abuse or know of someone who has
1
6
click to view sources
~
Financial abuse – using someone’s money and assets without their consent – is fast becoming a silent epidemic.
In fact, 60 per cent of Australians are worried that someone they know will fall victim to this type of abuse.
The fear is not unfounded. Elder abuse has risen in recent years, doubling over the past decade.
A power of attorney authorises another person to act on legal or financial matters on your behalf if you become unable to do so. However, it can also become a licence to steal if not used properly.
Power of attorneys are different in every state and have different levels of protection. These need to be standardised.
There is currently no system in place to register or track who has power of attorney over who, which means people can be financially abused by the very people who are meant to love, protect and care for them.
2
8
On average,
women's super balances are
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Actions driving a more Financially Fit #femalefuture
The steps you can take to help manage and boost your superannuation ensuring a better financial future for you.
7
4
14.1%
2
Financial Literacy
Do you have sexually transmitted debt?
our activist agenda
Understanding what financial abuse is and the steps you can take to prevent it from happening to you or someone you know.
Only
Australia’s full-time gender pay gap is
of Australians know the exact value of their superannuation
2
#StopElderFinancialAbuse
Navigating Divorce and Separation
In Partnership with
Only
5
4
READ MORE...
Building your knowledge on how to grow your personal wealth by saving and investing wisely.
2
5 smart money moves
of Australian women have either personally experienced financial abuse or know of someone who has
The number of older homeless women in Australia has increased by
It’s our goal to right some of the current injustices and highlight the reality of female financial abuse and sexually transmitted debt with the overarching aim of closing the financial literacy gap, inspiring Australian women to be wealthy, woke and wise.
How to consolidate your super
Australia’s full-time gender pay gap is
48%
87%
of Australians know the exact value of their superannuation
Click on the bubbles to check out articles about financial literacy.
of Australians
think they could comfortably retire at 65
Warning signs of financial abuse
eS4W is an alliance of women’s organisations united in the belief that economic wellbeing and financial security are essential for women and will enable women of all ages to have an equal place in society.
WHAT DOES THE
72,756
of Australians know the exact value of their superannuation
- women earn on average $239.80 per week less than men
7
superguru.com.au
37%
EFFIE ZAHOS
Finance Editor, Commentator and Financial Literacy Campaigner
?
of women under 35 say they don’t understand basic investment concepts
3
87%
Australia's gender pay gap explained
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of Australian
women agree they need a better understanding of their financial matters
9
The number of older homeless women in Australia has increased by
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3
The worst gender pay gaps in Hollywood history
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2
87%
Smart money advice we've learned from cashed-up celebrities
Only
Divorced
mothers have
Suddenly Single? Your separation guide
From getting your superannuation into better shape and improving both your knowledge and confidence around money (forget toned abs, financial literacy is the real core strength to boast about) we want to put female finances on the map and inspire one million actions around financial literacy.
The most Googled superannuation questions
Getting Paid What You’re Worth
36%
85%
security4women.org.au
Solid career advice and finance tips you'll actually use
9
7
inspiring australian women to be wealthy, woke and wise
Click to find out more
ifaa.com.au
2
31%
14.1%
of Australian women think that taking control of your finances
is empowering
NOW
14.1%
This is what financial abuse looks like
GET MOVING NOW!
1
Expert advice on how to make the most of your super in 2019
Australia’s gender pay gay explained
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less superannuation than divorced fathers on average
In focus
Divorced
mothers have
2
moneysmart.gov.au
of women under 35 say they don’t understand basic investment concepts
2
2
Divorce and separation: 5 Australian women share their stories
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51%
of women under 35 say they don’t understand basic investment concepts
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of Australian women feel they have average financial knowledge
Getting to grips with money so that you have a better understanding of your finances to make smart financial decisions.
Suddenly Single? Your separation guide
64%
How to save $10,000 in a year
Guiding you through a new chapter and new financial position one step at a time.
Actions driving a more Financially Fit #femalefuture
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of Australian
women agree they need a better understanding of their financial matters
Building your knowledge on how to grow your personal wealth by saving and investing wisely.
If you’re going to get fit, you have to get moving. As part of our
campaign to drive education and knowledge, we have committed to generating one million actions that build financial literacy.
SAVINGS AND INVESTMENT EDUCATION
Women and money: At a glance
"Understanding the power of financial literacy is the first step to creating wealth. The confidence to act on your knowledge is your next important move. It’s never too late or too early to take control of your money."
31%
that of men's
canstar.com.au
that of men's
savings & investment education
29%
Guiding you through a new chapter and new financial position one step at a time.
Getting paid what you're worth
Share your story of financial abuse to help others at mystory@bauer-media.com.au
GETTING PAID WHAT YOU'RE WORTH
NAVIGATING DIVORCE AND SEPARATION
Australia’s full-time gender pay gap is
Financially Fit Females is a campaign focusing on financial equality. It’s our goal to close the financial literacy gap, inspiring Australian women to be wealthy, woke and wise.
From getting your superannuation into better shape and improving your knowledge and confidence around money, we want to put female finances on the map and inspire one million actions around financial literacy.
Powered by Bauer Media’s leading brands including The Australian Women’s Weekly, ELLE and Australian House & Garden, the Financially Fit Females campaign aims to provide a fairer, better future for women.
Financial abuse
36%
8
Financial literacy
of women are considered financially literate – compared to 50% of men
- women earn on average $239.80 per week less than men
of women are considered financially literate – compared to 50% of men
29%
our partners
Understanding what financial abuse is and the steps you can take to prevent it from happening to you or someone you know.
How to boost your super
Getting to grips with money so that you have a better understanding of your finances to make smart financial decisions.
36%
less superannuation than divorced fathers on average
Powered by all 36 of Bauer Media’s leading brands including The Australian Women’s Weekly, Woman’s Day, ELLE, Australian House & Garden and Real Living, the Financially Fit Females campaign aims to provide a fairer, better future for women.
Are you and your partner financially compatible?
So get active! Every article you read, video you watch, information you download or share is a step towards improving your financial fitness.
35%
Why financial literacy equals financial independence
48%
in recent years
Libby Lyons on the gender pay gap
51%
navigating divorce & separation
of Australian
women agree they need a better understanding of their financial matters
Inspiring career and finance advice
How to secure your financial future through property
of Australian women think that taking control of your finances
is empowering
afa.asn.au
35%
1
Divorced
mothers have
Ensure you and your family members have a trusted power of attorney to protect their assets in the future.
37%
CAMPAIGN COVER?
What the 2019 Federal Budget means for you
WHAT IS
in recent years
Click on the bubbles to check out articles about maximising super.
testing
2
of Australian women feel they have average financial knowledge
85%
Australia’s full-time gender pay gap is
that of men's
of Australians
think they could comfortably retire at 65
31%
~YouGov 2019. *Elder Abuse Prevention Unit Report.
2
*
Tips for women buying property alone
9
64%
What can you do to help end financial abuse?
Savings & Investment Education
What is a Power of Attorney?
Financial Abuse
Keep elders' finances safe
35%
If you’re going to get fit, you have to get moving. As part of our
campaign to drive education and knowledge, we have committed to generating one million actions that build financial literacy.
The steps you can take to help manage and boost your superannuation ensuring a better financial future for you.
Women and money: At a glance
4
85%
64%
"Understanding the power of financial literacy is the first step to creating wealth. The confidence to act on your knowledge is your next important move. It’s never too late or too early to take control of your money."
35%
- women earn on average $239.80 per week less than men
Financial abuse – using someone’s money and assets without their consent – is fast becoming a silent epidemic. In fact, 60 per cent of Australians are worried that someone they know will fall victim to this type of abuse.
The fear is not unfounded. Elder abuse has risen in recent years, doubling over the past decade.
A power of attorney authorises another person to act on legal or financial matters on your behalf if you become unable to do so. However, it can also become a licence to steal if not used properly.
Power of attorneys are different in every state and have different levels of protection. These need to be standardised.
There is currently no system in place to register or track who has power of attorney over who, which means people can be financially abused by the very people who are meant to love, protect and care for them.
8