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Women and money: At a glance
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Your finances after a separation: 5 must-read tips
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Australia's gender pay gap explained
How to secure your financial future through property
This single mum made $32,000 in 12 months, outside of her salary
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Financial Literacy
Savings & Investment Education
Maximising Super
Getting Paid What You’re Worth
Navigating Divorce and Separation
Financial Abuse
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WHAT IS
Financially Fit Females is a campaign focusing on financial equality. Because (call us crazy) we think your finances should be as fighting fit as the next man’s. However, it’s fair to say that currently financial literacy is a crucial missing link that is holding women back from true equality.
From getting your superannuation into better shape and improving both your knowledge and confidence around money (forget toned abs, financial literacy is the real core strength to boast about) we want to put female finances on the map and inspire one million actions around financial literacy.
It’s our goal to right some of the current injustices and highlight the reality of female financial abuse and sexually transmitted debt with the overarching aim of closing the financial literacy gap, inspiring Australian women to be wealthy, woke and wise.
Powered by all 36 of Bauer Media’s leading brands including The Australian Women’s Weekly, Woman’s Day, ELLE, Australian House & Garden and Real Living, the Financially Fit Females campaign aims to provide a fairer, better future for women.
1 Workplace Gender Equality Agency. 2 Her-Pulse Women + Politics Survey | Bauer Media Story 54 Research, March 2019. All Women 18-64 N=1093. Weighted to Women 18-64 in regional and metro areas. 3 Roy Morgan, 2018. 4 EY Sweeney, Australian Financial Attitudes and Behaviour Tracker (wave 5), March 2017. 5 ‘For Richer, For Poorer: Divorce in Australia’, NATSEM and AMP. 6 'Retiring into Poverty', National Older Women’s Housing and Homelessness Working Group. 7 Household Income and Labour Dynamics in Australia (HILDA) Report, 2018. 8 Australian Securities and Investments Commission’s (ASIC) 2017 Financial Capability Survey. 9 Deloitte Access Economics’ 2018 Financial Consciousness Index.
36%
of Australian women have either personally experienced financial abuse or know of someone who has
85%
of women under 35 say they don’t understand basic investment concepts
37%
less superannuation than divorced fathers on average
Divorced
mothers have
of Australians know the exact value of their superannuation
35%
of Australians
think they could comfortably retire at 65
29%
14.1%
Australia’s full-time gender pay gap is
- women earn on average $239.80 per week less than men
GET MOVING NOW!
If you’re going to get fit, you have to get moving. As part of our
campaign to drive education and knowledge, we have committed to generating one million actions that build financial literacy.
72,756
So get active! Every article you read, video you watch, information you download or share is a step towards improving your financial fitness.
in recent years
31%
The number of older homeless women in Australia has increased by
of Australian
women agree they need a better understanding of their financial matters
48%
of women are considered financially literate – compared to 50% of men
35%
Only
87%
of Australian women think that taking control of your finances
is empowering
1
2
5
4
6
2
7
2
8
9
Actions driving a more Financially Fit #femalefuture
51%
2
of Australian women feel they have average financial knowledge
Getting to grips with money so that you have a better understanding of your finances to make smart financial decisions.
Building your knowledge on how to grow your personal wealth by saving and investing wisely.
The steps you can take to help manage and boost your superannuation ensuring a better financial future for you.
How to ask for more money at work and confidently negotiate a salary that’s in line with your skills.
Guiding you through a new chapter and new financial position one step at a time.
Understanding what financial abuse is and the steps you can take to prevent it from happening to you or someone you know.
"Understanding the power of financial literacy is the first step to creating wealth. The confidence to act on your knowledge is your next important move. It’s never too late or too early to take control of your money."
EFFIE ZAHOS
Finance Editor, Commentator and Financial Literacy Campaigner
What the 2019 Federal Budget means for you
Your superannuation checklist at every age and life stage
How to reduce household expenses
All the ways the 2019 Federal Budget will affect families
64%
On average,
women's super balances are
that of men's
3
14.1%
Australia’s full-time gender pay gap is
- women earn on average $239.80 per week less than men
1
Suddenly Single? Your separation guide
Divorce: 10 most Googled questions answered
Divorce and separation: 5 Australian women share their stories
QUIZ: How financially literate are you?
Smart money advice we've learned from cashed-up celebrities
In Partnership with
Are you and your partner financially compatible?
Why financial independence is the key to freedom
Why financial literacy equals financial independence
Warning signs of financial abuse
Understanding what financial abuse is and the steps you can take to prevent it from happening to you or someone you know.
Click on the bubbles to check out articles about financial abuse.
Financial abuse
In focus
Tips for women buying property alone
Australian women share their divorce stories
Suddenly Single? Your separation guide
How to organise your finances after a separation
Guiding you through a new chapter and new financial position one step at a time.
Click on the bubbles to check out articles about navigating divorce and separation.
navigating divorce & separation
In focus
Australia’s gender pay gay explained
The worst gender pay gaps in Hollywood history
Libby Lyons on the gender pay gap
How to ask for a payrise
How to ask for more money at work and confidently negotiate a salary that’s in line with your skills.
Click on the bubbles to check out articles about getting paid what you're worth.
Getting paid what you're worth
In focus
The ultimate superannuation refresher
The most Googled superannuation questions
How to consolidate your super
How to boost your super
The steps you can take to help manage and boost your superannuation ensuring a better financial future for you.
Click on the bubbles to check out articles about maximising super.
maximising super
In focus
How to add value to your home
Refinancing your home loan
How to save $10,000 in a year
How to actually save money
Building your knowledge on how to grow your personal wealth by saving and investing wisely.
Click on the bubbles to check out articles about savings and investment.
savings & investment education
In focus
3 simple ways to stop spending
Inspiring career and finance advice
Smart money advice from celebrities
How to calculate your renovation costs
5 smart money moves
Getting to grips with money so that you have a better understanding of your finances to make smart financial decisions.
Click on the bubbles to check out articles about financial literacy.
Financial literacy
In focus
Inspiring Australian women to be wealthy, woke and wise
FINANCIAL LITERACY
SAVINGS AND INVESTMENT EDUCATION
MAXIMISING SUPER
GETTING PAID WHAT YOU'RE WORTH
FINANCIAL ABUSE
NAVIGATING DIVORCE AND SEPARATION
LEARN MORE ABOUT:
"Understanding the power of financial literacy is the first step to creating wealth. The confidence to act on your knowledge is your next important move. It’s never too late or too early to take control of your money."
Click to find out more
EFFIE ZAHOS
Finance Ambassador, Commentator and Financial Literacy Campaigner
Financially Fit Females is a campaign focusing on financial equality. It’s our goal to close the financial literacy gap, inspiring Australian women to be wealthy, woke and wise.
From getting your superannuation into better shape and improving your knowledge and confidence around money, we want to put female finances on the map and inspire one million actions around financial literacy.
Powered by Bauer Media’s leading brands including The Australian Women’s Weekly, ELLE and Australian House & Garden, the Financially Fit Females campaign aims to provide a fairer, better future for women.
WE DID IT (AND SO DID YOU!)
1,009,157
Actions driving a more Financially Fit #femalefuture
Our main goal with the Financially Fit Females campaign was to improve financial literacy by generating one million actions that helped educate women and build their financial knowledge.
And we did it! Every article you read, video you watched, social posted you shared, podcast you listened to, event you attended, information you downloaded not only helped us reach our goal, but also helped give you the knowledge and confidence to make and keep your own financial goals.
of Australian women think that taking control of your finances
is empowering
2
87%
of Australians know the exact value of their superannuation
8
Only
35%
of Australians
think they could comfortably retire at 65
29%
9
in recent years
6
31%
The number of older homeless women in Australia has increased by
of Australian
women agree they need a better understanding of their financial matters
48%
2
of women are considered financially literate – compared to 50% of men
7
35%
less superannuation than divorced fathers on average
37%
Divorced
mothers have
5
of women under 35 say they don’t understand basic investment concepts
4
85%
of Australian women have either personally experienced financial abuse or know of someone who has
36%
2
64%
On average,
women's super balances are
that of men's
3
51%
2
of Australian women feel they have average financial knowledge
14.1%
Australia’s full-time gender pay gap is
- women earn on average $239.80 per week less than men
1
Women and money
1 Workplace Gender Equality Agency. 2 Her-Pulse Women + Politics Survey | Bauer Media Story 54 Research, March 2019. All Women 18-64 N=1093. Weighted to Women 18-64 in regional and metro areas. 3 Roy Morgan, 2018. 4 EY Sweeney, Australian Financial Attitudes and Behaviour Tracker (wave 5), March 2017. 5 ‘For Richer, For Poorer: Divorce in Australia’, NATSEM and AMP. 6 'Retiring into Poverty', National Older Women’s Housing and Homelessness Working Group. 7 Household Income and Labour Dynamics in Australia (HILDA) Report, 2018. 8 Australian Securities and Investments Commission’s (ASIC) 2017 Financial Capability Survey. 9 Deloitte Access Economics’ 2018 Financial Consciousness Index.
canstar.com.au
australianshareholders.com.au
moneysmart.gov.au
penda-app.com.au
ifaa.com.au
superguru.com.au
afa.asn.au
Get ahead and take charge of your finances
security4women.org.au
eS4W is an alliance of women’s organisations united in the belief that economic wellbeing and financial security are essential for women and will enable women of all ages to have an equal place in society.
our partners
of Australians
think they could comfortably retire at 65
29%
9
of Australians know the exact value of their superannuation
8
Only
35%
of Australian women think that taking control of your finances
is empowering
2
87%
of women are considered financially literate – compared to 50% of men
7
35%
of Australian
women agree they need a better understanding of their financial matters
48%
2
in recent years
6
31%
The number of older homeless women in Australia has increased by
less superannuation than divorced fathers on average
37%
Divorced
mothers have
5
of women under 35 say they don’t understand basic investment concepts
4
85%
of Australian women have either personally experienced financial abuse or know of someone who has
36%
2
64%
On average,
women's super balances are
that of men's
3
51%
2
of Australian women feel they have average financial knowledge
14.1%
Australia’s full-time gender pay gap is
- women earn on average $239.80 per week less than men
1
click to view sources
#StopElderFinancialAbuse
Keep elders' finances safe
Financial abuse – using someone’s money and assets without their consent – is fast becoming a silent epidemic.
In fact, 60 per cent of Australians are worried that someone they know will fall victim to this type of abuse.
The fear is not unfounded. Elder abuse has risen in recent years, doubling over the past decade.
A power of attorney authorises another person to act on legal or financial matters on your behalf if you become unable to do so. However, it can also become a licence to steal if not used properly.
Power of attorneys are different in every state and have different levels of protection. These need to be standardised.
There is currently no system in place to register or track who has power of attorney over who, which means people can be financially abused by the very people who are meant to love, protect and care for them.
What can you do to help end financial abuse?
PROTECT
sign
share
Ensure you and your family members have a trusted Power of Attorney to protect their assets in the future.
Sign our petition for nationally consistent laws and a National Power of Attorney. Register at ausbanking.org.au/elderabuse
Share your story of financial abuse to help others at mystory@bauer-media.com.au
Elder abuse is a silent tragedy on the rise
This is what financial abuse looks like
Do you have sexually transmitted debt?
What is a Power of Attorney?
READ MORE...
In Partnership with
~YouGov 2019. *Elder Abuse Prevention Unit Report.
our activist agenda
~
*
lifeline.org.au
ndh.org.au
commbank.com.au
familyrelationships.gov.au
1800respect.org.au
Who to contact if you or a loved one are experiencing financial abuse
QUICK EXIT
Campaign news
The Stop Elder Financial Abuse campaign has secured its first victory after all state governments agreed to baseline standards for a Power of Attorney, and to create a mandatory national online register at the Council of Attorneys-General meeting on 29 November 2019.
What is elder financial abuse?
Financial abuse – using someone's money and assets without their consent – is fast becoming a silent epidemic. Elder financial abuse has risen in recent years, doubling over the past decade.
How does it happen?
A Power of Attorney authorises another person to act on legal or financial matters on your behalf if you become unable to do so. However, it can also become a license to steal if not used properly. Powers of Attorney are different in every state and have different levels of protection. These need to be standardised. There is currently no system in place to register or track who has Power of Attorney over who, which means people can be financially abused by the very people who are meant to love, protect and care for them.
About the campaign
The Australian Banking Association and Bauer Media have teamed up, along with the Seniors Rights Service, Elder Abuse Action Australia, the Older Persons Advocacy Network and the Council on the Ageing, to campaign for three key changes which can tackle the growing issue of elder financial abuse.
READ MORE...
What is a Power of Attorney?
Do you have sexually transmitted debt?
This is what financial abuse looks like
Elder abuse is a silent tragedy on the rise
Let's talk: elder support
relationshipsnsw.org.au
RESOURCES TO GET YOU STARTED
OUR PARTNERS
eS4W is an alliance of women’s organisations united in the belief that economic wellbeing and financial security are essential for women and will enable women of all ages to have an equal place in society.
security4women.org.au
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