of Australians
think they could comfortably retire at 65
64%
How to consolidate your super
Australian women share their divorce stories
Australia's gender pay gap explained
Click on the bubbles to check out articles about navigating divorce and separation.
4
48%
FINANCIAL ABUSE
On average,
women's super balances are
8
in recent years
85%
penda-app.com.au
Your finances after a separation: 5 must-read tips
2
In focus
1,009,157
of women under 35 say they don’t understand basic investment concepts
The steps you can take to help manage and boost your superannuation ensuring a better financial future for you.
Elder abuse is a silent tragedy on the rise
35%
51%
How to reduce household expenses
1 Workplace Gender Equality Agency. 2 Her-Pulse Women + Politics Survey | Bauer Media Story 54 Research, March 2019. All Women 18-64 N=1093. Weighted to Women 18-64 in regional and metro areas. 3 Roy Morgan, 2018. 4 EY Sweeney, Australian Financial Attitudes and Behaviour Tracker (wave 5), March 2017. 5 ‘For Richer, For Poorer: Divorce in Australia’, NATSEM and AMP. 6 'Retiring into Poverty', National Older Women’s Housing and Homelessness Working Group. 7 Household Income and Labour Dynamics in Australia (HILDA) Report, 2018. 8 Australian Securities and Investments Commission’s (ASIC) 2017 Financial Capability Survey. 9 Deloitte Access Economics’ 2018 Financial Consciousness Index.
MAXIMISING SUPER
8
Click on the bubbles to check out articles about savings and investment.
51%
3 simple ways to stop spending
LEARN MORE ABOUT:
?
of Australians know the exact value of their superannuation
Your superannuation checklist at every age and life stage
On average,
women's super balances are
2
35%
6
How to actually save money
Click on the bubbles to check out articles about financial abuse.
EFFIE ZAHOS
Finance Ambassador, Commentator and Financial Literacy Campaigner
CAMPAIGN COVER?
In focus
of Australians
think they could comfortably retire at 65
48%
And we did it! Every article you read, video you watched, social posted you shared, podcast you listened to, event you attended, information you downloaded not only helped us reach our goal, but also helped give you the knowledge and confidence to make and keep your own financial goals.
The ultimate superannuation refresher
It’s our goal to right some of the current injustices and highlight the reality of female financial abuse and sexually transmitted debt with the overarching aim of closing the financial literacy gap, inspiring Australian women to be wealthy, woke and wise.
1
less superannuation than divorced fathers on average
Click on the bubbles to check out articles about financial literacy.
7
maximising super
of women are considered financially literate – compared to 50% of men
3
WHAT DOES THE
The number of older homeless women in Australia has increased by
72,756
How to ask for a payrise
How to ask for more money at work and confidently negotiate a salary that’s in line with your skills.
In focus
1 Workplace Gender Equality Agency. 2 Her-Pulse Women + Politics Survey | Bauer Media Story 54 Research, March 2019. All Women 18-64 N=1093. Weighted to Women 18-64 in regional and metro areas. 3 Roy Morgan, 2018. 4 EY Sweeney, Australian Financial Attitudes and Behaviour Tracker (wave 5), March 2017. 5 ‘For Richer, For Poorer: Divorce in Australia’, NATSEM and AMP. 6 'Retiring into Poverty', National Older Women’s Housing and Homelessness Working Group. 7 Household Income and Labour Dynamics in Australia (HILDA) Report, 2018. 8 Australian Securities and Investments Commission’s (ASIC) 2017 Financial Capability Survey. 9 Deloitte Access Economics’ 2018 Financial Consciousness Index.
Navigating Divorce and Separation
Understanding what financial abuse is and the steps you can take to prevent it from happening to you or someone you know.
In Partnership with
Why financial independence is the key to freedom
In focus
of women under 35 say they don’t understand basic investment concepts
less superannuation than divorced fathers on average
eS4W is an alliance of women’s organisations united in the belief that economic wellbeing and financial security are essential for women and will enable women of all ages to have an equal place in society.
36%
Financial abuse – using someone’s money and assets without their consent – is fast becoming a silent epidemic.
In fact, 60 per cent of Australians are worried that someone they know will fall victim to this type of abuse.
The fear is not unfounded. Elder abuse has risen in recent years, doubling over the past decade.
A power of attorney authorises another person to act on legal or financial matters on your behalf if you become unable to do so. However, it can also become a licence to steal if not used properly.
Power of attorneys are different in every state and have different levels of protection. These need to be standardised.
There is currently no system in place to register or track who has power of attorney over who, which means people can be financially abused by the very people who are meant to love, protect and care for them.
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Elder abuse is a silent tragedy on the rise
Only
READ MORE...
familyrelationships.gov.au
In Partnership with
- women earn on average $239.80 per week less than men
of Australian women feel they have average financial knowledge
our activist agenda
relationshipsnsw.org.au
security4women.org.au
Do you have sexually transmitted debt?
Who to contact if you or a loved one are experiencing financial abuse
How does it happen?
A Power of Attorney authorises another person to act on legal or financial matters on your behalf if you become unable to do so. However, it can also become a license to steal if not used properly. Powers of Attorney are different in every state and have different levels of protection. These need to be standardised. There is currently no system in place to register or track who has Power of Attorney over who, which means people can be financially abused by the very people who are meant to love, protect and care for them.
Sign our petition for nationally consistent laws and a National Power of Attorney. Register at ausbanking.org.au/elderabuse
The number of older homeless women in Australia has increased by
of Australian women have either personally experienced financial abuse or know of someone who has
ndh.org.au
share
~
that of men's
Get ahead and take charge of your finances
Campaign news
The Stop Elder Financial Abuse campaign has secured its first victory after all state governments agreed to baseline standards for a Power of Attorney, and to create a mandatory national online register at the Council of Attorneys-General meeting on 29 November 2019.
Purchase here
PROTECT
Australia’s full-time gender pay gap is
Divorced
mothers have
35%
australianshareholders.com.au
14.1%
37%
9
READ MORE...
Reset your financial future with a little help from ‘The Joy of Money’ – a comprehensive guide designing to bring finance to life. Starting with personal foundations of values, goals and priorities it then covers the practical elements at the intersection of money and life. Find guidance on creating a system for managing money, career, family, relationships, investment, superannuation, insurance, wills, estate and retirement planning.
Whether you read it cover to cover or dip in and out of the more pertinent chapters, you’ll be guaranteed to find practical information to improve your financial knowledge along with step-by-step guides.
OUR PARTNERS
#StopElderFinancialAbuse
31%
of women are considered financially literate – compared to 50% of men
Smart money advice from celebrities
5 smart money moves
FINANCIAL LITERACY
1
Do you have sexually transmitted debt?
superguru.com.au
5
GET MOVING NOW!
Warning signs of financial abuse
of Australians know the exact value of their superannuation
1
48%
6
3
Maximising Super
in recent years
Refinancing your home loan
Australia’s full-time gender pay gap is
35%
QUIZ: How financially literate are you?
Click on the bubbles to check out articles about getting paid what you're worth.
Australia’s full-time gender pay gap is
2
Building your knowledge on how to grow your personal wealth by saving and investing wisely.
87%
Divorce: 10 most Googled questions answered
of Australian women feel they have average financial knowledge
9
5
This single mum made $32,000 in 12 months, outside of her salary
of Australian women have either personally experienced financial abuse or know of someone who has
Actions driving a more Financially Fit #femalefuture
EFFIE ZAHOS
Finance Editor, Commentator and Financial Literacy Campaigner
Financially Fit Females is a campaign focusing on financial equality. Because (call us crazy) we think your finances should be as fighting fit as the next man’s. However, it’s fair to say that currently financial literacy is a crucial missing link that is holding women back from true equality.
How to organise your finances after a separation
The worst gender pay gaps in Hollywood history
2
START GETTING
In focus
of Australians
think they could comfortably retire at 65
Financial Literacy
Savings & Investment Education
2
Powered by all 36 of Bauer Media’s leading brands including The Australian Women’s Weekly, Woman’s Day, ELLE, Australian House & Garden and Real Living, the Financially Fit Females campaign aims to provide a fairer, better future for women.
The most Googled superannuation questions
2
Financially Fit Females is a campaign focusing on financial equality. It’s our goal to close the financial literacy gap, inspiring Australian women to be wealthy, woke and wise.
From getting your superannuation into better shape and improving your knowledge and confidence around money, we want to put female finances on the map and inspire one million actions around financial literacy.
Powered by Bauer Media’s leading brands including The Australian Women’s Weekly, ELLE and Australian House & Garden, the Financially Fit Females campaign aims to provide a fairer, better future for women.
Financial abuse
Building your knowledge on how to grow your personal wealth by saving and investing wisely.
2
Australia’s gender pay gay explained
29%
37%
Women and money: At a glance
Why financial literacy equals financial independence
"Understanding the power of financial literacy is the first step to creating wealth. The confidence to act on your knowledge is your next important move. It’s never too late or too early to take control of your money."
Financial Abuse
Guiding you through a new chapter and new financial position one step at a time.
How to ask for more money at work and confidently negotiate a salary that’s in line with your skills.
So get active! Every article you read, video you watch, information you download or share is a step towards improving your financial fitness.
of Australian
women agree they need a better understanding of their financial matters
51%
7
In focus
2
Financial literacy
Divorced
mothers have
less superannuation than divorced fathers on average
4
Actions driving a more Financially Fit #femalefuture
87%
Expert advice on how to make the most of your super in 2019
ifaa.com.au
Click to find out more
of Australian women have either personally experienced financial abuse or know of someone who has
6
9
Our main goal with the Financially Fit Females campaign was to improve financial literacy by generating one million actions that helped educate women and build their financial knowledge.
that of men's
2
29%
85%
navigating divorce & separation
How to secure your financial future through property
Suddenly Single? Your separation guide
How to boost your super
On average,
women's super balances are
NAVIGATING DIVORCE AND SEPARATION
Click on the bubbles to check out articles about maximising super.
Inspiring career and finance advice
Are you and your partner financially compatible?
64%
14.1%
of Australian women think that taking control of your finances
is empowering
that of men's
8
WHAT IS
"Understanding the power of financial literacy is the first step to creating wealth. The confidence to act on your knowledge is your next important move. It’s never too late or too early to take control of your money."
2
savings & investment education
Only
GETTING PAID WHAT YOU'RE WORTH
canstar.com.au
All the ways the 2019 Federal Budget will affect families
Take action now: learn more about your finances by reading one of these articles
2
of Australian
women agree they need a better understanding of their financial matters
~YouGov 2019. *Elder Abuse Prevention Unit Report.
This is what financial abuse looks like
37%
afa.asn.au
Only
- women earn on average $239.80 per week less than men
How to save $10,000 in a year
31%
Getting Paid What You’re Worth
14.1%
How to add value to your home
31%
of women are considered financially literate – compared to 50% of men
of women under 35 say they don’t understand basic investment concepts
36%
35%
Understanding what financial abuse is and the steps you can take to prevent it from happening to you or someone you know.
If you’re going to get fit, you have to get moving. As part of our
campaign to drive education and knowledge, we have committed to generating one million actions that build financial literacy.
Smart money advice we've learned from cashed-up celebrities
85%
29%
Inspiring Australian women to be wealthy, woke and wise
NOW
of Australian women feel they have average financial knowledge
Libby Lyons on the gender pay gap
Guiding you through a new chapter and new financial position one step at a time.
From getting your superannuation into better shape and improving both your knowledge and confidence around money (forget toned abs, financial literacy is the real core strength to boast about) we want to put female finances on the map and inspire one million actions around financial literacy.
What the 2019 Federal Budget means for you
Getting paid what you're worth
Solid career advice and finance tips you'll actually use
4
in recent years
Getting to grips with money so that you have a better understanding of your finances to make smart financial decisions.
Divorce and separation: 5 Australian women share their stories
64%
of Australian women think that taking control of your finances
is empowering
The steps you can take to help manage and boost your superannuation ensuring a better financial future for you.
87%
- women earn on average $239.80 per week less than men
Suddenly Single? Your separation guide
This is what financial abuse looks like
What is elder financial abuse?
Financial abuse – using someone's money and assets without their consent – is fast becoming a silent epidemic. Elder financial abuse has risen in recent years, doubling over the past decade.
click to view sources
3
*
Ensure you and your family members have a trusted Power of Attorney to protect their assets in the future.
commbank.com.au
36%
of Australian
women agree they need a better understanding of their financial matters
Share your story of financial abuse to help others at mystory@bauer-media.com.au
About the campaign
The Australian Banking Association and Bauer Media have teamed up, along with the Seniors Rights Service, Elder Abuse Action Australia, the Older Persons Advocacy Network and the Council on the Ageing, to campaign for three key changes which can tackle the growing issue of elder financial abuse.
QUICK EXIT
What is a Power of Attorney?
our partners
14.1%
1
lifeline.org.au
1800respect.org.au
What is a Power of Attorney?
35%
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Let's talk: elder support
What can you do to help end financial abuse?
2
RESOURCES TO GET YOU STARTED
security4women.org.au
SAVINGS AND INVESTMENT EDUCATION
Getting to grips with money so that you have a better understanding of your finances to make smart financial decisions.
Tips for women buying property alone
How to calculate your renovation costs
WE DID IT (AND SO DID YOU!)
7
Women and money
The number of older homeless women in Australia has increased by
Keep elders' finances safe
eS4W is an alliance of women’s organisations united in the belief that economic wellbeing and financial security are essential for women and will enable women of all ages to have an equal place in society.
The joy of money
of Australians know the exact value of their superannuation
![]()
Divorced
mothers have
Australia’s full-time gender pay gap is
moneysmart.gov.au
of Australian women think that taking control of your finances
is empowering
5
- women earn on average $239.80 per week less than men
sign
