financiallyfitfemales Financially Fit Females

Australian women share their divorce stories

Australia's gender pay gap explained

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of Australians think they could comfortably retire at 65

48%

On average, women's super balances are

in recent years

64%

85%

penda-app.com.au

Your finances after a separation: 5 must-read tips

In focus

856,733

of women under 35 say they don’t understand basic investment concepts

35%

The steps you can take to help manage and boost your superannuation ensuring a better financial future for you.

How to consolidate your super

FINANCIAL ABUSE

35%

51%

How to reduce household expenses

1 Workplace Gender Equality Agency. 2 Her-Pulse Women + Politics Survey | Bauer Media Story 54 Research, March 2019. All Women 18-64 N=1093. Weighted to Women 18-64 in regional and metro areas. 3 Roy Morgan, 2018. 4 EY Sweeney, Australian Financial Attitudes and Behaviour Tracker (wave 5), March 2017. 5 ‘For Richer, For Poorer: Divorce in Australia’, NATSEM and AMP. 6 'Retiring into Poverty', National Older Women’s Housing and Homelessness Working Group. 7 Household Income and Labour Dynamics in Australia (HILDA) Report, 2018. 8 Australian Securities and Investments Commission’s (ASIC) 2017 Financial Capability Survey. 9 Deloitte Access Economics’ 2018 Financial Consciousness Index.

MAXIMISING SUPER

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LEARN MORE ABOUT:

51%

of Australians know the exact value of their superannuation

Your superannuation checklist at every age and life stage

On average, women's super balances are

3 simple ways to stop spending

48%

How to actually save money

Click on the bubbles to check out articles about financial abuse.

EFFIE ZAHOS Finance Ambassador, Commentator and Financial Literacy Campaigner

CAMPAIGN COVER?

In focus

of Australians think they could comfortably retire at 65

less superannuation than divorced fathers on average

The ultimate superannuation refresher

It’s our goal to right some of the current injustices and highlight the reality of female financial abuse and sexually transmitted debt with the overarching aim of closing the financial literacy gap, inspiring Australian women to be wealthy, woke and wise.

of Australian women have either personally experienced financial abuse or know of someone who has

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So get active! Every article you read, video you watch, information you download or share is a step towards improving your financial fitness.

Financial Literacy

maximising super

of women are considered financially literate – compared to 50% of men

WHAT DOES THE

The number of older homeless women in Australia has increased by

How to ask for a payrise

How to ask for more money at work and confidently negotiate a salary that’s in line with your skills.

In focus

Navigating Divorce and Separation

Understanding what financial abuse is and the steps you can take to prevent it from happening to you or someone you know.

In Partnership with

Why financial independence is the key to freedom

In focus

of women under 35 say they don’t understand basic investment concepts

72,756

GET MOVING NOW!

What is a Power of Attorney?

Only

What next? The Australian Banking Association and Bauer Media have teamed up, along with the Seniors Rights Service, Elder Abuse Action Australia, the Older Persons Advocacy Network and the Council on the Ageing, to campaign for three key changes which can tackle the growing issue of elder financial abuse. Once CAG have met, we will have a clear idea about potential changes and a timeline for the proposed changes.

lifeline.org.au

- women earn on average $239.80 per week less than men

of Australian women feel they have average financial knowledge

eS4W is an alliance of women’s organisations united in the belief that economic wellbeing and financial security are essential for women and will enable women of all ages to have an equal place in society.

less superannuation than divorced fathers on average

~YouGov 2019. *Elder Abuse Prevention Unit Report.

This is what financial abuse looks like

commbank.com.au

Get ahead and take charge of your finances

QUICK EXIT

Ensure you and your family members have a trusted Power of Attorney to protect their assets in the future.

The number of older homeless women in Australia has increased by

of Australian women have either personally experienced financial abuse or know of someone who has

sign

that of men's

What is a Power of Attorney?

This is what financial abuse looks like

What is elder financial abuse? Financial abuse – using someone's money and assets without their consent – is fast becoming a silent epidemic. Elder financial abuse has risen in recent years, doubling over the past decade.

What can you do to help end financial abuse?

Australia’s full-time gender pay gap is

Divorced mothers have

35%

australianshareholders.com.au

14.1%

37%

36%

RESOURCES TO GET YOU STARTED

Let's talk: elder support

testing

31%

of women are considered financially literate – compared to 50% of men

Smart money advice from celebrities

5 smart money moves

FINANCIAL LITERACY

Keep elders' finances safe

1800respect.org.au

Actions driving a more Financially Fit #femalefuture

Warning signs of financial abuse

of Australians know the exact value of their superannuation

Australia’s full-time gender pay gap is

Share your story of financial abuse to help others at mystory@bauer-media.com.au

Maximising Super

in recent years

Refinancing your home loan

Australia’s full-time gender pay gap is

35%

48%

EFFIE ZAHOS Finance Editor, Commentator and Financial Literacy Campaigner

Building your knowledge on how to grow your personal wealth by saving and investing wisely.

87%

Divorce: 10 most Googled questions answered

of Australian women feel they have average financial knowledge

This single mum made $32,000 in 12 months, outside of her salary

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QUIZ: How financially literate are you?

superguru.com.au

Financially Fit Females is a campaign focusing on financial equality. Because (call us crazy) we think your finances should be as fighting fit as the next man’s. However, it’s fair to say that currently financial literacy is a crucial missing link that is holding women back from true equality.

How to organise your finances after a separation

The worst gender pay gaps in Hollywood history

START GETTING

In focus

of Australians think they could comfortably retire at 65

85%

Powered by all 36 of Bauer Media’s leading brands including The Australian Women’s Weekly, Woman’s Day, ELLE, Australian House & Garden and Real Living, the Financially Fit Females campaign aims to provide a fairer, better future for women.

The most Googled superannuation questions

Divorced mothers have

29%

Financially Fit Females is a campaign focusing on financial equality. It’s our goal to close the financial literacy gap, inspiring Australian women to be wealthy, woke and wise. From getting your superannuation into better shape and improving your knowledge and confidence around money, we want to put female finances on the map and inspire one million actions around financial literacy. Powered by Bauer Media’s leading brands including The Australian Women’s Weekly, ELLE and Australian House & Garden, the Financially Fit Females campaign aims to provide a fairer, better future for women.

Financial abuse

Building your knowledge on how to grow your personal wealth by saving and investing wisely.

Financial literacy

So get active! Every article you read, video you watch, information you download or share is a step towards improving your financial fitness.

37%

Women and money: At a glance

Why financial literacy equals financial independence

"Understanding the power of financial literacy is the first step to creating wealth. The confidence to act on your knowledge is your next important move. It’s never too late or too early to take control of your money."

Financial Abuse

Guiding you through a new chapter and new financial position one step at a time.

How to ask for more money at work and confidently negotiate a salary that’s in line with your skills.

Australia’s gender pay gay explained

of Australian women agree they need a better understanding of their financial matters

51%

In focus

Savings & Investment Education

Click on the bubbles to check out articles about maximising super.

less superannuation than divorced fathers on average

Actions driving a more Financially Fit #femalefuture

87%

Expert advice on how to make the most of your super in 2019

ifaa.com.au

Click to find out more

of Australian women have either personally experienced financial abuse or know of someone who has

On average, women's super balances are

that of men's

29%

85%

navigating divorce & separation

How to secure your financial future through property

Suddenly Single? Your separation guide

How to boost your super

WHAT IS

Inspiring career and finance advice

Are you and your partner financially compatible?

64%

14.1%

of Australian women think that taking control of your finances is empowering

that of men's

If you’re going to get fit, you have to get moving. As part of our campaign to drive education and knowledge, we have committed to generating one million actions that build financial literacy.

NAVIGATING DIVORCE AND SEPARATION

savings & investment education

Only

GETTING PAID WHAT YOU'RE WORTH

canstar.com.au

All the ways the 2019 Federal Budget will affect families

Take action now: learn more about your finances by reading one of these articles

of Australian women agree they need a better understanding of their financial matters

Only

- women earn on average $239.80 per week less than men

How to save $10,000 in a year

31%

Getting Paid What You’re Worth

14.1%

Elder abuse is a silent tragedy on the rise

How to add value to your home

- women earn on average $239.80 per week less than men

of women under 35 say they don’t understand basic investment concepts

36%

35%

Understanding what financial abuse is and the steps you can take to prevent it from happening to you or someone you know.

Getting paid what you're worth

29%

Inspiring Australian women to be wealthy, woke and wise

NOW

of Australian women feel they have average financial knowledge

Libby Lyons on the gender pay gap

Guiding you through a new chapter and new financial position one step at a time.

From getting your superannuation into better shape and improving both your knowledge and confidence around money (forget toned abs, financial literacy is the real core strength to boast about) we want to put female finances on the map and inspire one million actions around financial literacy.

afa.asn.au

Smart money advice we've learned from cashed-up celebrities

31%

Solid career advice and finance tips you'll actually use

in recent years

Getting to grips with money so that you have a better understanding of your finances to make smart financial decisions.

Divorce and separation: 5 Australian women share their stories

64%

of Australian women think that taking control of your finances is empowering

The steps you can take to help manage and boost your superannuation ensuring a better financial future for you.

87%

What the 2019 Federal Budget means for you

of women are considered financially literate – compared to 50% of men

Who to contact if you or a loved one are experiencing financial abuse

Suddenly Single? Your separation guide

Financial abuse – using someone’s money and assets without their consent – is fast becoming a silent epidemic. In fact, 60 per cent of Australians are worried that someone they know will fall victim to this type of abuse. The fear is not unfounded. Elder abuse has risen in recent years, doubling over the past decade. A power of attorney authorises another person to act on legal or financial matters on your behalf if you become unable to do so. However, it can also become a licence to steal if not used properly. Power of attorneys are different in every state and have different levels of protection. These need to be standardised. There is currently no system in place to register or track who has power of attorney over who, which means people can be financially abused by the very people who are meant to love, protect and care for them.