Suddenly Single? Your separation guide
How to secure your financial future through property
navigating divorce & separation
85%
29%
2
that of men's
Click to find out more
6
ifaa.com.au
Expert advice on how to make the most of your super in 2019
87%
Actions driving a more Financially Fit #femalefuture
4
less superannuation than divorced fathers on average
Click on the bubbles to check out articles about maximising super.
On average,
women's super balances are
9
of Australian
women agree they need a better understanding of their financial matters
2
Take action now: learn more about your finances by reading one of these articles
All the ways the 2019 Federal Budget will affect families
canstar.com.au
GETTING PAID WHAT YOU'RE WORTH
Only
savings & investment education
"Understanding the power of financial literacy is the first step to creating wealth. The confidence to act on your knowledge is your next important move. It’s never too late or too early to take control of your money."
How to boost your super
NAVIGATING DIVORCE AND SEPARATION
8
that of men's
of Australian women think that taking control of your finances
is empowering
14.1%
64%
Are you and your partner financially compatible?
Inspiring career and finance advice
WHAT IS
2
of Australian women have either personally experienced financial abuse or know of someone who has
2
Financial abuse
Financially Fit Females is a campaign focusing on financial equality. It’s our goal to close the financial literacy gap, inspiring Australian women to be wealthy, woke and wise.
From getting your superannuation into better shape and improving your knowledge and confidence around money, we want to put female finances on the map and inspire one million actions around financial literacy.
Powered by Bauer Media’s leading brands including The Australian Women’s Weekly, ELLE and Australian House & Garden, the Financially Fit Females campaign aims to provide a fairer, better future for women.
29%
2
The most Googled superannuation questions
Powered by all 36 of Bauer Media’s leading brands including The Australian Women’s Weekly, Woman’s Day, ELLE, Australian House & Garden and Real Living, the Financially Fit Females campaign aims to provide a fairer, better future for women.
2
85%
Getting paid what you're worth
Building your knowledge on how to grow your personal wealth by saving and investing wisely.
In focus
7
51%
of Australian
women agree they need a better understanding of their financial matters
Australia’s gender pay gay explained
Financial literacy
How to ask for more money at work and confidently negotiate a salary that’s in line with your skills.
Guiding you through a new chapter and new financial position one step at a time.
Financial Abuse
"Understanding the power of financial literacy is the first step to creating wealth. The confidence to act on your knowledge is your next important move. It’s never too late or too early to take control of your money."
Why financial literacy equals financial independence
Women and money: At a glance
37%
So get active! Every article you read, video you watch, information you download or share is a step towards improving your financial fitness.
2
Our main goal with the Financially Fit Females campaign was to improve financial literacy by generating one million actions that helped educate women and build their financial knowledge.
Divorced
mothers have
QUICK EXIT
35%
What is a Power of Attorney?
1800respect.org.au
lifeline.org.au
1
14.1%
our partners
37%
~YouGov 2019. *Elder Abuse Prevention Unit Report.
If you’re going to get fit, you have to get moving. As part of our
campaign to drive education and knowledge, we have committed to generating one million actions that build financial literacy.
Suddenly Single? Your separation guide
security4women.org.au
Share your story of financial abuse to help others at mystory@bauer-media.com.au
of Australian
women agree they need a better understanding of their financial matters
36%
commbank.com.au
Ensure you and your family members have a trusted Power of Attorney to protect their assets in the future.
*
3
click to view sources
RESOURCES TO GET YOU STARTED
What is elder financial abuse?
Financial abuse – using someone's money and assets without their consent – is fast becoming a silent epidemic. Elder financial abuse has risen in recent years, doubling over the past decade.
About the campaign
The Australian Banking Association and Bauer Media have teamed up, along with the Seniors Rights Service, Elder Abuse Action Australia, the Older Persons Advocacy Network and the Council on the Ageing, to campaign for three key changes which can tackle the growing issue of elder financial abuse.
What can you do to help end financial abuse?
eS4W is an alliance of women’s organisations united in the belief that economic wellbeing and financial security are essential for women and will enable women of all ages to have an equal place in society.
sign
- women earn on average $239.80 per week less than men
5
of Australian women think that taking control of your finances
is empowering
moneysmart.gov.au
Australia’s full-time gender pay gap is
Divorced
mothers have
2
Let's talk: elder support
This is what financial abuse looks like
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Keep elders' finances safe
The number of older homeless women in Australia has increased by
Women and money
7
WE DID IT (AND SO DID YOU!)
How to calculate your renovation costs
Tips for women buying property alone
Getting to grips with money so that you have a better understanding of your finances to make smart financial decisions.
SAVINGS AND INVESTMENT EDUCATION
of Australians know the exact value of their superannuation
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What is a Power of Attorney?
How to add value to your home
- women earn on average $239.80 per week less than men
Smart money advice we've learned from cashed-up celebrities
Understanding what financial abuse is and the steps you can take to prevent it from happening to you or someone you know.
35%
36%
of women under 35 say they don’t understand basic investment concepts
14.1%
Getting Paid What You’re Worth
31%
How to save $10,000 in a year
- women earn on average $239.80 per week less than men
Only
of women are considered financially literate – compared to 50% of men
What the 2019 Federal Budget means for you
This is what financial abuse looks like
afa.asn.au
87%
The steps you can take to help manage and boost your superannuation ensuring a better financial future for you.
of Australian women think that taking control of your finances
is empowering
64%
Divorce and separation: 5 Australian women share their stories
Getting to grips with money so that you have a better understanding of your finances to make smart financial decisions.
in recent years
4
Solid career advice and finance tips you'll actually use
From getting your superannuation into better shape and improving both your knowledge and confidence around money (forget toned abs, financial literacy is the real core strength to boast about) we want to put female finances on the map and inspire one million actions around financial literacy.
Guiding you through a new chapter and new financial position one step at a time.
Libby Lyons on the gender pay gap
of Australian women feel they have average financial knowledge
NOW
Inspiring Australian women to be wealthy, woke and wise
29%
31%
Savings & Investment Education
48%
Click on the bubbles to check out articles about getting paid what you're worth.
of Australian women have either personally experienced financial abuse or know of someone who has
1
It’s our goal to right some of the current injustices and highlight the reality of female financial abuse and sexually transmitted debt with the overarching aim of closing the financial literacy gap, inspiring Australian women to be wealthy, woke and wise.
The ultimate superannuation refresher
of Australians
think they could comfortably retire at 65
In focus
CAMPAIGN COVER?
EFFIE ZAHOS
Finance Ambassador, Commentator and Financial Literacy Campaigner
Click on the bubbles to check out articles about financial abuse.
How to actually save money
6
72,756
of women under 35 say they don’t understand basic investment concepts
In focus
Why financial independence is the key to freedom
In Partnership with
Understanding what financial abuse is and the steps you can take to prevent it from happening to you or someone you know.
Navigating Divorce and Separation
1 Workplace Gender Equality Agency. 2 Her-Pulse Women + Politics Survey | Bauer Media Story 54 Research, March 2019. All Women 18-64 N=1093. Weighted to Women 18-64 in regional and metro areas. 3 Roy Morgan, 2018. 4 EY Sweeney, Australian Financial Attitudes and Behaviour Tracker (wave 5), March 2017. 5 ‘For Richer, For Poorer: Divorce in Australia’, NATSEM and AMP. 6 'Retiring into Poverty', National Older Women’s Housing and Homelessness Working Group. 7 Household Income and Labour Dynamics in Australia (HILDA) Report, 2018. 8 Australian Securities and Investments Commission’s (ASIC) 2017 Financial Capability Survey. 9 Deloitte Access Economics’ 2018 Financial Consciousness Index.
In focus
How to ask for more money at work and confidently negotiate a salary that’s in line with your skills.
And we did it! Every article you read, video you watched, social posted you shared, podcast you listened to, event you attended, information you downloaded not only helped us reach our goal, but also helped give you the knowledge and confidence to make and keep your own financial goals.
How to ask for a payrise
Click on the bubbles to check out articles about financial literacy.
The number of older homeless women in Australia has increased by
WHAT DOES THE
3
of women are considered financially literate – compared to 50% of men
maximising super
7
less superannuation than divorced fathers on average
in recent years
64%
The steps you can take to help manage and boost your superannuation ensuring a better financial future for you.
35%
of women under 35 say they don’t understand basic investment concepts
1,009,157
In focus
2
Your finances after a separation: 5 must-read tips
penda-app.com.au
On average,
women's super balances are
48%
of Australians
think they could comfortably retire at 65
4
Click on the bubbles to check out articles about navigating divorce and separation.
Australia's gender pay gap explained
Australian women share their divorce stories
8
85%
51%
?
3 simple ways to stop spending
2
On average,
women's super balances are
Your superannuation checklist at every age and life stage
of Australians know the exact value of their superannuation
FINANCIAL ABUSE
How to consolidate your super
LEARN MORE ABOUT:
Click on the bubbles to check out articles about savings and investment.
8
MAXIMISING SUPER
1 Workplace Gender Equality Agency. 2 Her-Pulse Women + Politics Survey | Bauer Media Story 54 Research, March 2019. All Women 18-64 N=1093. Weighted to Women 18-64 in regional and metro areas. 3 Roy Morgan, 2018. 4 EY Sweeney, Australian Financial Attitudes and Behaviour Tracker (wave 5), March 2017. 5 ‘For Richer, For Poorer: Divorce in Australia’, NATSEM and AMP. 6 'Retiring into Poverty', National Older Women’s Housing and Homelessness Working Group. 7 Household Income and Labour Dynamics in Australia (HILDA) Report, 2018. 8 Australian Securities and Investments Commission’s (ASIC) 2017 Financial Capability Survey. 9 Deloitte Access Economics’ 2018 Financial Consciousness Index.
How to reduce household expenses
51%
35%
Financial Literacy
48%
35%
Australia’s full-time gender pay gap is
Refinancing your home loan
in recent years
Maximising Super
3
Elder abuse is a silent tragedy on the rise
5
1
of Australians know the exact value of their superannuation
Warning signs of financial abuse
EFFIE ZAHOS
Finance Editor, Commentator and Financial Literacy Campaigner
Australia’s full-time gender pay gap is
Actions driving a more Financially Fit #femalefuture
6
of Australians
think they could comfortably retire at 65
In focus
START GETTING
2
The worst gender pay gaps in Hollywood history
How to organise your finances after a separation
Financially Fit Females is a campaign focusing on financial equality. Because (call us crazy) we think your finances should be as fighting fit as the next man’s. However, it’s fair to say that currently financial literacy is a crucial missing link that is holding women back from true equality.
superguru.com.au
This single mum made $32,000 in 12 months, outside of her salary
5
9
of Australian women feel they have average financial knowledge
Divorce: 10 most Googled questions answered
87%
Building your knowledge on how to grow your personal wealth by saving and investing wisely.
2
QUIZ: How financially literate are you?
Who to contact if you or a loved one are experiencing financial abuse
Get ahead and take charge of your finances
relationshipsnsw.org.au
READ MORE...
1
that of men's
~
share
ndh.org.au
of Australian women have either personally experienced financial abuse or know of someone who has
The number of older homeless women in Australia has increased by
Sign our petition for nationally consistent laws and a National Power of Attorney. Register at ausbanking.org.au/elderabuse
How does it happen?
A Power of Attorney authorises another person to act on legal or financial matters on your behalf if you become unable to do so. However, it can also become a license to steal if not used properly. Powers of Attorney are different in every state and have different levels of protection. These need to be standardised. There is currently no system in place to register or track who has Power of Attorney over who, which means people can be financially abused by the very people who are meant to love, protect and care for them.
GET MOVING NOW!
our activist agenda
less superannuation than divorced fathers on average
eS4W is an alliance of women’s organisations united in the belief that economic wellbeing and financial security are essential for women and will enable women of all ages to have an equal place in society.
of Australian women feel they have average financial knowledge
- women earn on average $239.80 per week less than men
In Partnership with
familyrelationships.gov.au
READ MORE...
Only
Campaign news
The Stop Elder Financial Abuse campaign has secured its first victory after all state governments agreed to baseline standards for a Power of Attorney, and to create a mandatory national online register at the Council of Attorneys-General meeting on 29 November 2019.
Financial abuse – using someone’s money and assets without their consent – is fast becoming a silent epidemic.
In fact, 60 per cent of Australians are worried that someone they know will fall victim to this type of abuse.
The fear is not unfounded. Elder abuse has risen in recent years, doubling over the past decade.
A power of attorney authorises another person to act on legal or financial matters on your behalf if you become unable to do so. However, it can also become a licence to steal if not used properly.
Power of attorneys are different in every state and have different levels of protection. These need to be standardised.
There is currently no system in place to register or track who has power of attorney over who, which means people can be financially abused by the very people who are meant to love, protect and care for them.
Do you have sexually transmitted debt?
Elder abuse is a silent tragedy on the rise
9
FINANCIAL LITERACY
5 smart money moves
Smart money advice from celebrities
of women are considered financially literate – compared to 50% of men
31%
#StopElderFinancialAbuse
Do you have sexually transmitted debt?
OUR PARTNERS
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36%
37%
14.1%
australianshareholders.com.au
35%
Divorced
mothers have
Australia’s full-time gender pay gap is
PROTECT
security4women.org.au